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Staff Designer, Originals2024 → Present

Underdog wanted new game formats that could drive acquisition and first-time deposits without leaning on the same old product patterns. As lead designer on Originals, I worked closely with product and engineering to turn high-risk ideas into clear, shippable bets that felt exciting, understandable, and worth expanding.

Ladders, 2025

Ladders was a new format built around progressive payouts. I led the product and interaction design, with most of the work centered on making a new mechanic feel simple, trustworthy, and fun almost immediately.

6Months
700KUniques
$30MEntry Fees
$11MRevenue

Originals Tab, 2025

I led the introduction of the Originals tab as a scalable home for Drafts and future game formats. It gave the team room to grow a new category inside the app without creating a mess around the core product.

Underdog Originals tab

Redesign & vision work

I led concept work to reimagine Underdog’s product experience and define a stronger quality bar for future work. It helped the design team rally around a clearer direction and gave leadership a more concrete view of the role design could play in improving the product.

Underdog redesign and product vision